I've just seen a new concept in sales: self-defeating avertising. In this case, it's an ad for birth control pills. Not exactly something to pique my interest right now, but there it was. A commercial.
As the hip and perky announcer extolled the virtues of this pill, athletic twenty-somethings jumped around the screen, kickboxing their symptoms and swatting away those annoying slogans that tend to hover around one's head.
Hey, happens to me all the time.
The part that got to me was the theme song. During all of this empowering activity, the song "We're Not Gonna Take It" was blasting in the background. I'll admit, it's a very cool song. Not one I can manage and still keep my vocal chords intact, but great for some lip-synching and air guitar. I have one question, however.
Why would you advertise a medication by repeating, "We're not gonna take it"?
Here's this beneficial pill (We're not gonna take it)!
It relieves your symptoms (We're not gonna take it)!
It gives you clear skin (We're not gonna take it)!
Yeah, I know. The idea is to tell the world, "We're taking this pill because we're not putting up with these symptoms anymore". Couldn't they have come up with a less confusing way? It's like naming an arthritis medication "Twist and Shout". Or using "Heartache Tonight" for an antidepressant ad. Just plain weird.
Oh well. As long as they don't start using "Tiny Dancer" in Viagra ads...